Signing up with a mobile ad network is a great way for publishers, including app developers, to make passive income from their website and benefit from app monetization by selling ad space to advertisers.
On some occasions, companies register with an ad network as both advertiser and publisher.
Such double registration allows these companies to account for traffic it generates as a publisher to cover fees it needs to pay for traffic it acquires as an advertiser.
The next tier, that has survived competition with the aforementioned companies and continues to compete for mobile advertisers budgets, consists of Applovin, UnityAds, ironSource and Vungle.
12 Best Mobile Ad Network For Publishers
1. AdColony: Ad Network For Publishers
Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally.
AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.
2. InMobi: Mobile Ad Network For Publishers
This is the largest global platform where the users come across to various services or products or more. Users experience the most engaging video ads over here thereby making it the top network all over the world.
- InMobi offers a lower eCPM rate than other providers (mopub, applovin or Facebook). But good fillrate and ads interaction.
- I noticed that InMobi have a higher fill rate for India country, so if your app has many users from India it is a good choice. I user InMobi for my India users.
- Overall InMobi is okay especially if you have a lot of users from India. Because InMobi is an Indian based company, most likely majority of the advertiser are local and their ads are more relevant to Indian users.
Try to make a number of the experiment first, use targeted market and adjust your eCPM floor for each ads sources. The results may differ from an app to another so my experience might not be the same as yours.
3. Google Ads: Mobile Ad Network For Publishers
With Google ads, ads can show on both desktop and mobile devices. When using display ads, you can use device targeting to target only smartphone and/or tablet users. On this platform, you can publish ads within apps, browsers, and Google search results.
Here are the types of ads you can use on smartphones and tablets:
- Text and image ads
- Image and video app promotion ads
- True View ads for app promotion campaigns
The key differentiator for Google Ads is its access to the most popular search engine, which gives advertisers the opportunity to put their ads in front of the largest audience on the planet.
4. Facebook Ads/Instagram Ads
Due to its large user base, the social media giant launched Audience Network, an easy-to-use ad platform.
Facebook is well-known for its many advertising targeting options, and now they’ve given advertisers the option to choose from the following ad types:
- Native ads
- Interstitial ads (full-screen ads)
- Banner ads
- In-stream video ads
- Rewarded video ads
Instagram is another good option for advertisers since it’s a mobile-first platform created with the mobile audience in mind. Both Facebook and Instagram ads are managed via Facebook’s ad platform. This is one of the best mobile ad networks for publishers.
5. Pubmatic: App Monetization Platform
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers.
PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. This is one of the best mobile ad networks for publishers.
6. Consiads: Ad Network For Android Apps
ConsoliAds is a leading Singapore-based one-stop mobile ads management platform that focuses on mobile app growth.
ConsoliAds thrives on customer satisfaction providing easy SDK integration with exceptional revenue increments via in-app advertising. Our feature-packed platform mediates revenue generation via a partnered fleet of top Ad Networks. ConsoliAds is one of the best app monetization platform.
This mobile ad network offers dynamic mobile ad network leveraging advertisers with innovative advertising campaigns. It ensures higher ROAS by empowering advertisers with the best mobile advertising solutions.
7. Adchakra
Adchakra Ad Network has been built on best of breed advertising and marketing technology available. They are running a campaign targeted at the entire Display – Video – Social – Search – Mobile
Aspiration is to bring transparency to publishers and advertisers and supportive relationships with the best targeting and ad serving technology available.
The foundation allows you to choose a variety of media formats and channels for the campaign. You will be able to approve or reject every ad purchased for your site. This is one of the best mobile ad networks for publishers.
Do not ever worry again about inappropriate content or competitor ads. There are no setup fees or hidden charges.
8. Adgebra: Mobile Ad Network
Adgebra’s serves more than 10bn ads impressions from over 3000 partner publishers, reach more than 75mn unique visitor every month. During adgebra Review, We find that CPC of Adgebra ranges between 30 paise to 5 Rupee. The CPM of Adgebra ranges between 10 rupee to 70 rupees.
There are nothing crucial terms and conditions to be a part of Adgebra Network. Some of the Non-critical terms are written below:
- They don’t accept Free hosting as well as domain.
- They require high TDL domains.
- The website Doesn’t contain any exotic content.
- They only need a website hosted by you
- No Exotic content, only mainstream content
9. Ybrant Digital
This digital marketing company is headquartered in India and also has spread wings in the UK, France, Brazil, the US, Argentina, and a few more countries. Their unparalleled solutions are incomparable and deliver the best to its key accounts. Ybrant DigitalThis is one of the best mobile ad networks for publishers.
10. AdPushup: Best Ad network
AdPushup is a leading revenue optimization platform and Google Certified Publishing Partner (GCPP) that helps independent web publishers, media organizations, and e-commerce platforms accelerate their growth using ad layout optimization, header bidding, innovative ad formats, smart ad refresh, ad mediation, Adblock recovery. This is one of the best mobile ad network for publishers.
11. AdsCompass
AdsCompass – is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks.
Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate. This is one of the best ad networks for small publishers.
12. Tyroo
Tyroo presents some exciting ads in front of the audience that they have an interest in.
They are not restricted just to mobile video ad networks as it allows people to respond like install, shop or read. Snapchat has tied up with Tyroo recently. Tyroo is one of the best app monetization platforms.
Many big brands use Tyroo for monetizing their platform. It is one of the advanced Mobile Ad Networks.
WHY ADVERTISE ON MOBILE APPS?
In-App Ads are the hottest form of app advertising on the market right now with an app install ad revenue of more than $7 billion.
Apps have a more engaging environment than any site. In-app ads get higher CTRs (0.58%) than click-through rates on-site CTRs (0.23%).
Because of this, advertisers are able to capture consumers’ attention more effectively and make their ads more appealing to them by using in-apps rather than site ads.
Mobile Ad Formats
There are 5 major formats supported by top mobile ad networks – interstitial, banner ads, native ads, video ads and offer wall.
Interstitial ads
A full screen ads that cover the interface of their host application. This mobile ad format is most frequently used to display an ad
Banner ads
A classical static or animated image ad, which is placed inside an app’s interface. Such ad may advertise a third party product, other digital or physical goods, as well as an option to expand an app’s functionality.
Native ads
Either a banner image or video ad that matches the form and function of the app interface it’s displayed in.
Video ads
Video ads consist of a short, usually up to 60 seconds, video clip to advertise products and services. This mobile ad format is most often used within media apps.
There are two major types of video ads – in-stream and out-stream. With in-stream type, video ads are displayed full-screen before, after and within video content that is streamed inside an app.
With out-stream type video ads are displayed on a web page, displayed inside a mobile app.
Mobile Ads Reporting
An advertising campaign performance data reporting is one of the key components that is crucial for its success.
This information is provided by mobile ad networks to advertisers via an online dashboard.
It includes data on such parameters of ads performance as the number of impressions, clicks, installs, video ad views, platform, country, ad format and so on.
Got the Best Ad Network?
This is the list of Mobile Ad Networks in India consisting of top mobile Ad networks that you can opt for.
Using these mobile ad networks publishers can monetize their apps and affiliates can make use of their money efficiently.
Tips: For mobile advertising, campaign optimization is very important. I recommend you to first learn from the app monetization platforms and then put your funds in to advertise your own mobile app.
Working with any self-serve mobile marketing network can be tough. We’re here to help.